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loyalty program for hair salons

Ever wonder why your favourite coffee shop gives you a free drink after every ten purchases? They’re simply using a loyalty program to motivate you to choose them over the competition. This same straightforward approach can work wonders for hair salons too. Quality haircuts, styles, or colours are crucial for keeping clients returning. However, a loyalty program gives customers another reason to choose your salon and book more frequently.

Many salons have started to adopt these programs with great success. But why are they so beneficial? Let’s explore how a well-planned loyalty program can do more than just make customers happy, it can also be a key part of your strategy for growing your business by ensuring they keep coming back to your salon time after time.

What’s a Loyalty Program Anyway?

A loyalty program is like a little “thank you” every time clients choose your salon. It’s a way to reward them for their loyalty. Whether they rack up points with every booked cut or receive a surprise discount now and then, these perks make clients feel special and valued. And when people feel valued, they stick around…

Why Salons Should Implement a Loyalty Program

  • Cost-Effective Customer Retention: It’s 5 times more cost-effective to retain an existing customer than to acquire a new one. Studies from Bain & Company and Harvard Business School show that “increasing customer retention rates by 5% increases profits by 25% to 95%.
  • Increased Spending: Clients engaged in loyalty programs are not just more likely to return; they also spend more during each visit. On average, loyal customers spend 50% more than first-time clients.
  • Deeper Customer Relationships: Through tracking purchases and preferences, you can better understand and serve your customers, tailoring your services and promotions to meet their needs.

Setting Up Your Own Loyalty Program

#1 What’s Your Goal?
Start by figuring out what you want from your loyalty program. More bookings? Bigger sales? Once you know your goals, you can create a program that helps you get there.

#2 Pick a Program Type:
There are a few different ways you can set up your loyalty program:


All of these loyalty program types can be implemented digitally. Using digital tools allows for easier management and tracking of customer rewards, enhances user experience, and provides seamless integration with your existing business systems. Whether through an app, website, or another digital platform, digitising your loyalty program can greatly improve efficiency and customer engagement.

#3 Make It Irresistible:
Think about what your clients really want. Is it a discount on products? A free service after several visits? Make sure the rewards are tempting enough to keep them interested and achievable.

Getting the Word Out
Don’t keep your awesome new program a secret:

  • Talk It Up: Make sure your team is as excited about the program as you are and knows how to promote it during appointments.
  • Show and Tell: Use posters, flyers, and your social media to talk about what’s in it for your clients.
  • Sign-Up Sweeteners: Throw in a little extra for signing up, like bonus points or a small freebie.
  • Push Notifications: With platforms like SQUID, you can send out push notifications to your customers about your latest services and offers.

Is It Working?

Keep an eye on how things are going with your loyalty program. Are more people signing up? Are they coming back more often? Listening to what your clients and staff say about the program can give you great insights on what’s working and what might need a tweak or two. SQUID’s analytics dashboard can give you a host of information about your customers, their purchasing patterns and habits.


Starting a loyalty program might sound like just another thing on your to-do list, but it can really help make your salon the place to be. Platforms like SQUID can help you implement these programs effortlessly, helping you build relationships and making your clients feel special every time they visit. Get it right, and you’ll not only keep your chairs full but turn your clients into raving fans who can’t wait to come back.


Ready to see how a loyalty program powered by SQUID can transform your business?